MAYBE IT'S MILEY: A NEW ERA

Toon videotranscript

Wereldster Miley Cyrus en Maybelline slaan de handen ineen en luiden een nieuw tijdperk van moderne schoonheid in. Mileys authentieke creativiteit en onmiskenbare stijl komen samen met de missie van Maybelline om iedereen kracht en zelfvertrouwen te geven met make-up. Het resultaat is een frisse, emotionele benadering van beauty die zowel kracht als kwetsbaarheid uitstraalt. Stap binnen voor een exclusief kijkje achter de schermen van dit culturele moment.

GET THE LOOK. RECHTSTREEKS UIT DE STUDIO.

In de legendarische Electric Lady Studios hebben we samen met Miley haar rauwe, eerlijke en ongefilterde energie gevangen in elke look. Gedurfd. Oprecht. Zodat jij je net zo zelfverzekerd voelt als je eruitziet. Ontdek hieronder Mileys favoriete producten.

Super Stay Vinyl Ink

"Ik gebruik de nieuwe Super Stay Vinyl Ink graag: hij blijft gewoon zitten, zelfs tijdens repetities en late studiosessies"

SKY HIGH MASCARA

"Sky High Mascara is mijn absolute favoriet – het geeft me die open, gelifte oogopslag waar ik zo van hou. Ik sla ‘m nooit over"

Instant Age Rewind® Eraser

"Ik gebruik Instant Age Rewind onder mijn ogen en rond mijn neus om mijn teint te verhelderen. Het is makkelijk aan te brengen en zorgt direct voor een frisse look"

MILEYS GO-TO MAYBELLINE PRODUCTEN

DE JINGLE OPNIEUW UITGEVONDEN DOOR MILEY

"Maybe she’s born with it. Maybe it’s Maybelline" – 's werelds meest herkenbare beautyslogan is door Miley Cyrus in een nieuw jasje gestoken.
Krijg een exclusief kijkje in het creatieve proces.

Toon videotranscript

01:00:00:00 - 01:00:30:05
MILEY: You asked me for three seconds... We wrote a whole song. I can't wait for you to hear it. I think we're. We're good to start right? Maybe it's Maybelline is such an iconic piece of music. Rerecording it and reimagining it. We got a little too into it. Everyone in the studio had, like, childhood stories or memories. Watching these commercials on TV or sitting with our moms while they were doing their makeup, and it became really personal for us.

01:00:30:06 - 01:00:52:20
MILEY: Hit the track. All the lyrics that we wrote were about authenticity and expression and evolution and metamorphosis, but also like a level of confidence that I was born with. I really challenged myself as a songwriter to just not only have my identity in the music, but have the identity of every product that I wanted to celebrate in the song, too.

01:00:52:21 - 01:01:18:05
MILEY: So there's things like make it all the way to the top. That was about sky high, and there was things like, they can't stop staring. They're looking so long about my lips looking so like sickening. That everywhere you're walking down the street, people are noticing your lipstick. It was so fun, Vinyl ink is a very important part of my performance because I have had lipstick disasters.

01:01:18:05 - 01:01:39:16
MILEY: You want everyone to see the statement of your mouth, but sometimes it's like the statement of my mouth and then the statement on the end of my nose, and then it's on my chin. Keep my lipstick where it belongs. Can you turn it up a little fabulous. Through every genre that I'm exploring, my makeup has to match. So if I'm doing rock and roll, we might do something smoky.

01:01:39:19 - 01:02:03:07
MILEY: Country, then it might be a little bit more heavy. Pop, playing with colors on my eyelids. I like to think of makeup never as a mask, but as an accessory. I really want it to be flexible with me and move with me. I am so honored to be a part of Maybelline, and there's not many collaborations that actually represent both parts, me as a person or being performative.

01:02:03:08 - 01:02:23:00
MILEY: No matter what I'm going to have on mascara and a lip. I try to bring makeup and music together in a more authentic way. So this is a dream. (Maybe it's Maybelline) My first Maybelline moment was Colossal mascara, because mascara was all my mom would let me wear, but I really wanted to wear eyeliner so I would do my eyelashes like horizontal.

01:02:23:00 - 01:02:44:10
MILEY: So it gave me the effect of a cat eye. And that's where I learned that there's really no way of doing your makeup wrong. (Maybe it's Maybelline). Sickening. I'm so much better at talking about makeup than I am about my own songs. Isn't it fierce? (Maybe it's Maybelline).